Norwegian Cruise Lines

NCL was introducing a new ship to their fleet and looking for something to make waves. (Pun intended.) I worked with their team to create a handful of media stunts. From taking Regis and Kelly on a weeklong cruise vacation with their audience (on-board control room and daily sea-bound broadcasts included) to a Girls Week Out Contest with Good Morning America. These partnerships brought in millions of dollars or media exposure for NCL but they were sold on the basis on an idea not a sponsorship.